Goals or redesign process? Think at first why and do you need redesign at all?
Most of the businesses today have a website that was created about a 5-10 years back, most of them are getting it replenished with the latest technological updates and getting its skin renovated. That's where the need for specialized service called web site redesign arises.
This mean when you redesign website you get everything that a modern website has in it besides preserving all your aesthetic components and baselines as-they-are and keeping your hard-earned branding coil of the legacy website designing intact.